Listing Your Ebay Items to get the most Sales
A Picture paints a thousand words
This has got to be the most important part of a listing. Your items must look good, this applies where ever you sell. If your items dont look the part your buyer will look elsewhere
People do not want to see your clutter or computer they just want to see what they are bidding on.
If you are just starting out you may not have the perfect camera or lighting or backdrop...it does not matter you can still take a nice picture anyone can.
Tips for Great Photo's
- Make sure if you are selling a used item that it is clean and presentable. If you are selling clothing,Steam or Iron them it gives a better impression.
- Use a CLEAN Backdrop - Some people use blue or grey so they stand out, I use White or black. Its your choice just so long as you can clearly see the item. A Sheet will do to start if thats all you have
- Take pictures outside where possible, but try to avoid lightspots on your pics
- Unable to take pics outside? If you do use indoor lighting, your pics will have a very warm tint and you may want to tone your colour down using a photo editor such as Picasa.
- Your buyers do not need to see anything other than the item for sale, so use a photo editing software such as Picasa to Crop them
- If your item is pretty plain on the front but the back is amazing use that pic for your Gallery one use Spell Checker to correct any spelling Mistakes
- If you afford to purchase a simple Backdrop, they are quite cheap to buy and a worthy investment. You can Simply drape them over a tall clothes rail to take pictures, should you prefer not to purchase a photography backdrop stand.
Show your items from as many angles as possible, the more pictures the
better (if you are uploading more pictures you may want to use an Auction listing
software lister like Auctiva...charges may apply so do take this into
consideration
Tip: If you are selling Clothing Invest in a Mannequin,it gives your buyer more of an idea of what the item would look like on.
If money is tight you can get a simple hanging Mannequin that would be suffice. If cash is not a problem get the best one you can afford
Writing a Good Descripton
- Never use capital letters to write your description, its difficult to read and looks terrible.I have clicked straight off an item because of this.
- Avoid using loads of colours
- When writing your title, use KEY Words.....if im selling a Jumper. I usually list it as a Jumper top Sweater. Think about what you would put in if you were searching to buy it. If you still have room you may want to add words such as Cool, gorgeous etc.
- Always Use, as many of the specific drop downs as you can.
- Add as many details in your description as you can. One of my listings would include; Measurements, Fabric, Fastenings & How it feels
- If you are selling internationally find out if there are other words to describe your item...ie. Someone from the US may search for a sweater rather than a jumper or pants rather than trousers
Improving Your Title Example;
A friend of Mine listed a Reclaimed Chimney Pot
She Listed it in the Title as just 'Chimney Pot'
I would Suggest 'Large Reclaimed Stone Chimney Pot - Garden, Planter'
I have seen some listings with 'dress'
Is its for a lady or a girl?
What Size is it?
Colour ?
Is it spotty, Striped or Plain?
Long, Short?
Floaty, Heavy
So I may have put 'Ladies Blue Striped Long Floaty Dress Size 10'
I know ebay let you choose these in specifics but if you add them in the title a buyer is more likely to click, and you are more likely to show in the search results in the gallery
More
Listing Tips
- Offer Worldwide Shipping - ok you may not want to but you will get more sales
- If you do not offer it as default, offer a recorded delivery option
- Hundreds of Items in your store??, try to list and end them at different times and days to get a wider audience
- Always have several auctions running where possible - I have sold items that I would have sold for £6 for 0.99p on Auction. Every time I have 10 or more auctions on I get more views to my other items
- Lots of opinions on when to start and end your auctions, but I recommend Starting on Sunday evening on 7 day so that they end on Sunday
- Use your auction items to promote your other items - Ie. give every auction International visibility, its cheaper than adding it to a buy it now. I Also use Subtitles sometimes for Auction listings
- Offer GET IT FAST shipping if you are able. I Don’t tend to get that many customers use it, but it gives them another option & makes you stand out in the Gallery Page
- If you do not offer Free shipping as standard, do offer it on some of your smaller/lighter items so that it keeps your P & P Stars high. I get soo frustrated sometimes as most buyers tend to rate this on the stamp cost on the envelope, no on packing as well
- When Listing an item with International Shipping ALWAYS add the postage cost where possible, your buyer might not want to ask
REMEMBER: The more options and specifics you Include in your listings the
more you will stand out from the Crowd
Useful Links
UK Sellers Calculate postage costs Easily with Seejays
Royal Mail
United States Postal Service
You
may also want to invest in a set of scales to weigh your Items
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