Marketing in Simple Terms: Using QR Codes / UpCodes

QR Codes

What are QR Codes?

They are Quick Response Codes.

In simple terms its a Bar code of sorts. A smart phone user can scan them with an Upcode reader in their mobile device, once sacnned it will take the user to the URL specified in the QR Code

This is the QR Code for my Squidoo Lens

Using them to your Advantage

Gone are the days when someone would see your advert, remember your web address and then type your URL in when they get Home..if they Gone are the days when someone would see your advert, remember your web address and then type your URL in when they get Home..if they remembered.

Ok not everyone has Smartphones users yet, but the trend is growing rapidly.

Personally I have only just discovered these nifty codes and will be rolling them out on my Compliments slips in the next few weeks.

You could put your code on your compliments slips, any information you send your buyer. Maybe on your business cards.

There are lots of places to use these to your advantage so I would advise you to start looking at them.

How Can I get a QR Code?

There’s a free QR Code generator. Simply Visit the site, make sure the box is ticked for 'URL' then Copy & paste your link into the bar. Then click generate.

You can then paste the Html code into your site or if you right click on the image you can Save the image to your Computer and print it onto your documents.

QR CodeGenerator

http://qrcode.kaywa.com/

Tip: If you paste the code onto a Word document you can re-size as required

You can also change your QR Code and add colours etc, they tend to have a higher click through rate. There’s an Interesting article about this on mashable

http://mashable.com/2011/04/18/qr-code-design-tips/